used ugg boots The Nordic Trend That Could Help You Survive 2016
2016 has been a tough year, with a series of bruising political events, heartbreaking natural disasters and unexpected celebrity deaths. By some accounts, even the long awaited episodes of Gilmore Girls didn quite live up to expectations. Luckily, a centuries old lifestyle concept exported from the Nordic countries may well be your key to survival in what remains of 2016.
Hygge pronounced, variously, as but most commonly broadly means an approach to living that embraces positivity and enjoyment of everyday experiences, said to be core concepts of attitudes to life in the Nordic region. Although the word itself originates from Norway, it was embraced and adopted by the Danes in the 1800s and is now widely used across the Nordic countries. It something I grew up with, and is a central part of Danish culture and DNA. For us, it not a lifestyle move, it simply a way of living and how we do things.
Used liberally and often in everyday Danish life, hygge can be applied as an adjective, a noun and a verb. in 2013, says that she became aware of the word simply because of how often it was used in daily conversation.
Although hygge can be a slightly fuzzy concept to pin down, marketers are eagerly using it to entice consumers. this fall, and many leading retailers have adopted the kind of cosy, knitwear loving, candle laden aesthetic now synonymous with Scandinavian living in time for their big Christmas campaigns. Hygge is now so in vogue that it was shortlisted for the 2016 Oxford Dictionary Word of the Year. Accordingly, over 1.5 million posts on Instagram are branded with the hashtag hygge, featuring warm interiors, winter cottage getaways and handmade bunting.
Hygge popularity may reflect more than just savvy branding. emphasised the impact that busy lifestyles are having on family time; 57% of parents agree that families are not as close as they used to be. With families feeling like they are growing apart, hygge and its emphasis on togetherness and spending quality time with loved ones has provided a welcome antidote. adoption of the Danish concept of hygge poses opportunities for brands to help stressed out Brits relax and bring busy families back together, says Jack Duckett, a Senior Consumer Lifestyles Analyst at Mintel. Denmark and other countries across the region all consistently occupy the top spots among global happiness rankings, providing some clues as to why the rest of the world is looking towards the secrets of Scandinavian living to improve their quality and enjoyment of life. are also cottoning on to the lucrative buzzword. At Bloomingdale it is a concept that we are bringing to life through our product assortment and creative direction in catalogs and in store visual displays. These include faux fur throws from Hudson Park, scented candles from Voluspa and cosy pillows from Ugg.
This has put some noses out of joint in the place where hygge originated. been slightly been misconstrued as cosy domesticity, but it is much more deeply rooted in culture and resilience and making the most of what life has to offer you. The fact that this long established element of Nordic culture has become the latest trend is actually source of amusement to locals across the region, Johansen says. think it because a lot of people in different countries are having the experience of growing richer but not necessarily happier, Wiking says. Johansen agrees, reflecting on the past year as a time of great uncertainty. presidential election. are feeling very nervous about the future, and feel a deep primal need to start looking after themselves. We can control outside events, but we can control ourselves hygge is about savouring that and not getting drawn in to the maelstrom of craziness that going on in the world.