uggs.com Man duped Christmas shoppers into buying fake Ugg boots
Man duped Christmas shoppers into buying fake Ugg bootsScott Sutton fined after selling bogus boots to customers at Birmingham’s Pavilions shopping centre06:30, 9 MAY 2017Updated12:30, 9 MAY 2017Get daily updates directly to your inbox+ SubscribeThank you for subscribing!Could not subscribe, try again laterInvalid EmailA man has been hit with a fine after conning Christmas shoppers in Birmingham into buying fake Ugg boots.Scott Sutton opened a unit at The Pavilions and tricked customers into believing he was selling genuine products with an eye catching 70 per cent discount offer.The bogus boots, which carried branding identical to that used by the iconic bootmaker, were sold at each during a four day sales spree from Christmas Eve 2014.Sutton refused to take credit card payments for the boots, with all of his victims having to pay by cash.(Image: West Midlands Police)They included a 15 year old girl who parted with her Christmas cash after being told by a sales assistant that the boots were genuine but could be sold at the knock down price as “they weren’t made at the real Ugg factory”.But a city centre PSCO raised concerns about the shop before enquiries with Ugg’s brand protection and legal advisors confirmed the store was not legitimate.Sutton, formerly of Newfield Road in Hagley, was behind the till when officers swooped in to shut the shop down on December 27, 2014.(Image: West Midlands Police)Police managed to trace a number of the victims and recovered 100 pairs of fake boots from the store as well as seizing in cash from Sutton’s car.During a police interview, the 49 year old denied giving shoppers the suggestion the boots were genuine as that would “insult their intelligence”.But he claimed he hadn’t committed a criminal offence and that it was a matter for Trading Standards.He also refused to name the supplier and said he was “out to prove a point” to Trading Standards having previously had a greetings card shop closed down by them.(Image: West Midlands Police)Sutton was fined and ordered to pay in costs at Birmingham Crown Court on Tuesday, May 2. He faces three months in jail should he fail to pay the fine.PC Min Patel, from Birmingham Police’s Investigations Team, said: “It was a brazen fraud: he rented a unit in one of Birmingham’s most prestigious shopping centres and placed Ugg signage in windows and above the door to add further credibility to the deception.