ugg boots men Ugg lovers fight back
They may wear them in the privacy of their own homes because they’re warm and cosy, but six NSW government MPs outed themselves today as ugg boot lovers in the name of trade protection.
Led by NSW Small Business Minister David Campbell, the sheep skin shod parliamentarians called on the federal government to “stick the boot” into attempts by an American company to hijack the name ugg and ban Australian manufacturers from using the term.
“The Australian government should change the trademark laws, the intellectual property laws in Australia, to ensure that all the small manufacturers . can continue to make their product and continue to sell their product,” Mr Campbell told reporters.
Deckers registered the trademark rights to the name Ugg Holdings, an Australian company it bought, in 1995.
Only recently as the once daggy footwear becomes a must have for US celebrities has Deckers begun demanding Australian companies stop using the word ugg, ug and, even, ugh to promote the boots.
Mr Campbell said Westhaven, a small ugg boot manufacturer in Dubbo which employs intellectually disabled workers, had been threatened by Deckers to surrender all brochures and advertising material using the word ugg, or face prosecution.
“It’s galling that a big American company is allowed to stomp all over our ugg boot manufacturers,” he said.
“The federal government should be protecting these people, not turning its back on them.”
Mr Campbell said he was a fan of the sheepskin boots because they are “comfortable, they’re warm and they’re Australian made”.
MP for Canterbury, Linda Burney, said ugg boots were iconically Australian, but more importantly, fulfilled an important function.
“I’ve been wearing ugg boots since the age of 13 and what I love about them is that they’re really yours,” she said.
“Your foot goes into them, the wool moulds itself around, you put ’em on at 3 o’clock in the morning and you think, these are my ugg boots.”
Noreen Hay (Wollongong), Paul McLeay (Heathcote), Karyn Paluzzano (Penrith), Kristina Keneally (Heffron), Graham West (Campbelltown) and Matt Brown (Kiama) also lined up to defend the humble ugg boot.